On a recent trip to Milan we spotted some interesting things in the world of visual merchandising, retail design,window displays and mannequins...

Intricate and ingenious acrylic jewellery displays by Links London

 

Multiple and repeated shevling  create a feeling of 3D clouds whilst creating perfect homes for bags and accessories in Carlo Pazolini’s store.

A McDonalds like no other, with multiple banks of self ordering screens, a mobile server who walks around taking orders and a ‘McCafe’ offering with cakes and fresh pastries – McDonalds offering has certainly moved on in recent years.

Over at Louis Vuitton it was more a case of ‘bag on top’ than ‘cherry on top’, a great scheme with a  sense of humour and exquisitely realised.

In Italy Gucci not only offer luxury fashions, but a cappuccino to go with your new shoes….not sure if they only serve skinny Late’s though!

Department store Shiseido was certainly going all out to promote a range of cosmetics, from the tail fin of a whale (waterproof mascara) to windmills (organic moisturiser) and giant lips made out of lipstick – great to see such artfulness being applied to non clothing merchandise.

And finally no visit to Italy could be complete without a visit to the Ferrari store…drool.