As a worldwide renowned brand Harrods is part of the UK retail DNA. In looking to create a brand new department within their elegant store they provided SFD with an opportunity to create and supply a retail solution for their new Yoga area. Developed by the creative and design team at SFD the ethos was for a clean, spacious design with fresh colours and materials in keeping with the healthy nature of the merchandise product.
The benefit of the partnership for Harrods was the complete retail service that SFD are able to provide, from initial brief to full project management, manufacture and installation. The contemporary proposal from SFD provided Harrods with a new retail space in which to expand their product offering in keeping with the prestigious nature of their brand image and retail environment.