SFD created the full design concept, architectural drawing, lay-out, visuals and concept work for the Covent Garden Central Arcade store. This included bespoke designs which had to work around the original listed building. SFD supplied display fixtures, till points, joinery and fitting rooms in keeping with the aesthetics of the building and specifically designed to maximise density. This project was a high profile store for the brand and involved dedicated Project Management and liaison with various parties such as the Covent Garden Trust, whilst remaining modern.