Within four weeks of preparation GenesisDisplay and SFD succeeded to design a young and trendy concept for Euroshop 2011. The exhibition concept is based on a harmonic colour-concept in combination of two of the newest LED-lighting-technology. Even though its been decided not to use the classical mannequin fashion outfits, GenesisDisplay created a fashion project of more than 300,000 plastic straw as a special style. A mixture of abstract mannequins with digital surfaces and naturalistic mannequins with trend make-ups turns the booth into a special composition-almost like a musical. Even a bespoke soundtrack was developed.

Launching at the show were 6 new ranges of mannequins, from the modernism of Boutique, the elegance of Allure to the cheekiness of the retro kids. Showcasing the abilities of GenesisDisplay and SFD to create inspirational display figures that can be tailored to any brands requirements, and a range of fresh finishes exclusively available to our clients.