M&Co wanted to achieve a luxury high end feel using picture frames that could highlight product on mqns but showcase their in house graphics too. We worked with them on finishes and sizes to create props that achieved interest and the WOW factor that launched AW11 with a bang! Brief taken in March 2011, all store rollout of AW11 frames scheme required into a D.C for 24/6. Frames were moulded by SFD factory to create design and developed the screen print for the required gold antique effect for male/female windows. The children's frames in raspberry sets / teal sets were created to differentiate the scheme. This scheme was supplied with hangers to use on the internal lip of the frames with calico to hang in store to create depth and a 3D effect throughout the windows. Project came within client budget, collated and packed by store, 296 in total, each box labeled with the store name/number and barcoded label for internal use and allocated to onward depots for internal rollout. Since the scheme has gone in the client has had many calls requesting sets of the frames from members of the public and the feedback has been brilliant from both the consumers and the visual teams at M&Co!