For the Launch of the new M&S store at the Westfield retail park in Stratford SFD worked with the Design team at M&S to create a contemporary, practical and efficient entry feature zone. With specific requirements to balance the desire for visual impact with merchandisable retail space, the solution incorporates numerous elements which can be rearranged and used for both display and merchandise. The hanging rails provide a unique styling to the zone, marking out the installation from the other areas within the store. In addition the to the main event zones, a range of display plinths were designed and manufactured, incorporating details from the stores interior design, and featuring internal lighting to provide a luxury high end aesthetic. The Event zone units are being rolled out to the M&S Portfolio, with manufacture and installation being completed by SFD.