As with nearly all the brands at Westfield Stratford the challenge for retailers was to evolve their stores into Store of the \Future concepts and deliver a new ground-breaking store and Republic was no exception, working alongside their n house Display team the challenge was to evolve their current mannequin offering whilst keeping their brand identity and consistency across their store portfolio.
This was achieved by developing new bespoke mannequins with positions and styling inspired from the Genesis Boutique mannequins but with the Republic Bespoke head and various small changes to positions to create a number completely unique mannequins that are a great representation of the Republic brand
Additionally new trend based colours were chosen along with a different level if finish and hints of makeup help the mannequins stand out and enhance the product on display, there were over 40 mannequins supplied for this store and along with the fantastic new store concept helped result in a very inviting environment.