Retail Design is one of the biggest and most exciting areas for our busy in-house creative team. Since the success of the 70,000 sq ft Iconic store in Dubai, we have massively expanded our involvement in all aspects of Retail Design projects from one-off display pieces to store lay-out and interior concepts. Being ahead of the trends is something in which SFD prides themselves and never more so than with researching future retail environments and consumer behaviour for our client portfolio.