ABOUT US

SFD has rapidly established itself as a key international player in the supply of inspired retail environments.

Established in 1998, over 10 years ago, by brothers Paul and David Brooks SFD supplies the UK retail blue-chip fashion groups and many independents with VM equipment, mannequins, props, seasonal schemes and now shopfittings and fixtures.

BHS, Debenham’s, GAP, House of Fraser, JD Sports, Primark, River Island, Topman and Topshop are among an extensive list of our UK based satisfied clients along with a growing number of international customers.

A culture of creativity and innovation underscores everything SFD do with a creative and product design department providing the spark that ignites this.

Our 250,000 square foot metal, joinery and acrylic production facility in the Far East compliments our global supply chain to help service our growing demand, whilst our 60,000 square foot warehouse and distribution centre in Norwich keeps everything on the move.

This is all supported by a fantastic team of people in our London head office that make it happen for you.

FOR YOU?

We understand that a creative answer is only one part of the solution for you and we have built up a dedicated team to guide your project from initial concept through to completion.

Our experienced account managers are on hand to ensure that the process of realisation is handled effectively and professionally for you, and are fully committed to ensuring the efficient day to day running of your account.

Combined with our 60,000 sq ft logistics facility and global supply/distribution network this allows us to tailor delivery to your requirements and ensure quality and time control.

Whether it is a large scale rollout or an innovative visual display, our passionate installation team will assist you in ensuring that your project is completed to the highest possible standards

What can we do for you? Please click here to find out

OUR APPROACH

SFD appreciate that all its customers are diverse. SFD’s role is to ensure that its clients receive the maximum amount of retail exposure through the products and creative services on offer.

Through bespoke visual solutions, a passionate creative team and down-to-earth practical advice, SFD works with international and independent clients across a broad spectrum from high-end, through to fashion store groups and value retailers.

All the retailers we work for share one thing in common with SFD, our passion for retail.

SFD Brand Values

Informed

Proven

Catalyst

Bold

Fresh

SFD Mission Statement

To be an organisation of fresh thinkers that offer customers knowledge and expertise in the retail arena.

To help and create exceptional retail environments that connects both customers and clients alike

To offer customers a unique and personal experience that is challenging, honest, creative & delivered with passion

CREATIVITY

Enticing customers through visual excitement is a key ingredient in any retail environment. At SFD we understand the need for individual solutions which present your product and brand in the best possible way.

SFD Creative team are able to work with you, whether it be on small scale bespoke items, branding schemes, or visually innovative full store concepts. From the initial briefing through to the concept realisation SFD can help to enhance your retail space.

Our capacity to adapt or enhance existing products, design new mannequins, shopfittings and visual display equipment means we can undertake complete projects from concept through to installation and supply your perfect retail environment.

As leaders in the retail design field we also work constantly to ensure our knowledge base is up-to-date. With trend research and consultancy work we are able to ensure that our solutions can be both innovative and inspiring.

Using our in-depth knowledge and experience through research, concepts, prototypes and realisation our team are committed to ensuring that your retail environment contributes to the success of your brand.

What can we do for you? Please click here to find out

RETAIL DESIGN

Combining our expertise and passion into a complete retail concept allows us to provide you with a total integrated service. Whether your space is required to mark you out as an independent retailer or you require a cutting edge, large scale and flexible layout design, SFD have the expertise to maximise the potential of your environment.

Whether you are looking for retail systems, bespoke fixtures, cutting edge design or cost effective results SFD can tailor a solution around your requirements. The creative, manufacturing and experienced account management team will work closely with your organisation to effectively guide the project, offering inspiration and support through each stage of the process. In order that your concept is realised our installation and creative team are available to ensure the implementation is as inspired as your vision.

If your concept is outside of retail we also have experience in exhibition stands, corporate events, fashion shows and press events and welcome any opportunity to contribute to your success.

We look forward to working with you, please click here to contact us

What can we do for you?Please click here to find out

MANUFACTURING

With our global supply and manufacturing network including a well established international supply chain we are able to provide the optimum quality and cost ratio. From large scale metalwork, joinery and acrylic rollouts to one off tailor made solutions including perimeter equipment, accessory stands, gondolas and display plinths.

Our 210,000 sq ft manufacturing plant and offices which have been audited to comply both with health & safety and ethical regulations allow us to combine high quality metalwork, joinery and acrylic in the Far East. In this way SFD are able to provide total retail solutions and quality management for your project - ensuring delivery schedules and inspecting all aspects of production, from raw materials to final goods despatch. We welcome the opportunity to accompany you on a full tour of our facilities in order to view the wide range of services and expertise which SFD can provide for you.

In addition to the manufacturing facilities our in house Technical department has over 30 years of experience in the shopfittings, joinery, design and manufacturing industry and combined with our logistics, creative and project management expertise we can ensure that your vision is successfully realised.

What can we do for you?Please click here to find out

MANNEQUINS

SFD are the largest mannequin supplier in the UK, we have a world class portfolio of designs, poses, busts, torso’s, accessories and finishes to suit your needs.

With over 400 ranges from realistic to abstract, children to adults, SFD mannequins can help to promote your brand and seduce new customers into your store. Along with our partners EuroDisplay we have over 20 years experience in the retail supply field. Our in house consultants can work with you to ensure that your vision is implemented and our account management team will be there to provide the individual service you require.

Have you seen the mannequin you like and its not quite right? We can finish mannequins in any pantone reference as well as offering finishes ranging from flocking and leather to chroming and metallic. Further specialised finishes can be developed on request including our unique dip dying process to create a look like the ones shown on our sports mannequins.

Want something totally unique? Our in-house design team can work with you from start to finish helping you to create the look you require. Whether you envisage your mannequins complimenting or contrasting each other, SFD can create the look for you. Mannequins within our ranges can be altered to suit your requirements, for example bust sizes can be increased or decreased for lingerie, mannequins can be decapitated, and even the feet can be altered to suit the shoe you wish to display. Our mannequins can be produced with a realistic, martian or abstract head. We are also happy to quote you on alterations or on refurbishing.

Want to stand out from the crowd? Let SFD create a bespoke wig for your mannequins. We offer either hard or soft caps and use a synthetic fibre that mimics real hair. Wigs can be produced in the colour or colours to create your bespoke vision allowing your mannequin to be reused time and time again whilst still creating an updated flawless look.

We also offer you the facility to hire mannequins for exhibitions, corporate events, fashion shows and press events.

To view SFD’s mannequin range please click here

For more information on EuroDisplay please click here Or contact us

WINDOW SCHEMES

We recognise the importance of your visual space in representing your brand or product, whether it is through inventive window displays or interior focal points. As award winners we have a proven record of producing high quality and original solutions for retailers.

Combined with our creative department, wide ranging product portfolio, mannequins and our global sourcing facilities we are able to design, produce and install visual spaces which highlight your product and entice clientele into your environment

From props and bespoke fixtures, to graphics and seasonal displays our team can tailor make solutions to satisfy your requirements and your budget.

CATALOGUE

We are constantly sourcing and developing new and exciting products to enhance your retail environment

Our inspirational new catalogue contains over 5,000 products, including over 2,000 new lines, incorporating all requirements for retail environments from independent boutiques to high street stores.

The concept was to design a reference catalogue which makes the shopfitting buying experience easier and more encompassing. Many products within our catalogue can be customized giving you the opportunity to create bespoke solutions to reflect your brand values.

Our new website provides access to our online catalogue combined with regular updates and new product ranges

Enhance your retail space – to visit our new online store click here.

Want to be inspired? Request your new SFD catalogue here.

INFORMED

The retail industry is constantly moving forward and seeking new ways to express and enhance the retail world. In order to ensure our expertise is aligned with the latest trends we have an inbuilt ethos of self education and learning.

Our teams spend time researching information on the retail, fashion and design industry and the creative team undertake research and benchmarking trips to ensure the service we provide for you is both informed and inspired.

We are constantly seeking more environmentally friendly methods of cutting edge retail display for our clients. Our plan is to provide you with alternative forms of materials, products and manufacturing methods to minimise the environmental effects.

The introduction of a company wide Green Policy and an undertaking to reduce our waste throughout our supply and delivery chain are just two of the ways in which we have begun to minimise our impact on the environment.

Click here to request a copy of our environmental policy.

AWARD WINNERS

RVM Awards 2008

Best Store Concept – Debenhams (Liverpool Store)

Best Overall Use of Mannequins - Selfridges

Best Overall Window in conjunction - Selfridges

RVM Awards 2007

Best Use of Mannequins – Selfridges

Best Instore VM Solution – Topman

RVM Awards 2006

Best Use of Mannequins– Selfridges

What can we do for you?Please click here to find out

OUR CLIENTS

All of the retailers we work for share one thing in common with SFD, our passion for retail.

Please find below a range of clients that we have had the opportunity to work with.

Environmental Policy

SFD Ltd is committed to leading the industry in minimising the impact of its activities on the environment.

To view our environmental policy please click here