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Lacoste – L12

To communicate the theme in the store windows, a free-standing scheme was produced in four different colour pallettes – blue, green, yellow and red – incorporating over 15 Pantones in which the polo shirts are available. This sharp, simplistic design echoes the message Lacoste associates with its L12 collection: “A chic, minimalist essential”.

We were able to develop and manufacture a scheme that was adaptable for all Lacoste stores globally. Using both of sfd’s internal manufacturing hubs we devised creative solutions using dufaylite, print and wood, enabling uniformity for all store tiers within the Lacoste portfolio.

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