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Missguided – Bluewater

After developing the first range of mannequins for Stratford, SFD continued working alongside Treasure Evans, the Visual Merchandiser for Missguided to create an extensive range of poses which allowed them to incorporate a wider range of skin tones.

Adopting the unique attitude of Missguideds tongue-in-cheek website, the bespoke mannequins were key in representing the brand’s fun and rebellious image within the industry to communicate to it’s customers in a 20,000 sq. ft. retail space based at Bluewater.

As you can see from the images the store has used the mannequins in surprising and never-before-seen ways, incorporating impressive props which has added to the drama that Missguided wanted to portray along with an interactive and Instagram-worthy installation.

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