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Serge

Following on from our successful collaboration with Serge DeNimes at their AW15 pop up, we were invited to design and build their new store in soho to coincide with LCM 2016.

The brief was to create a raw vs clean environment as a generic space to showcase Serge’s No Noise collection. With No Noise being the title of the environment it was key to get a balance between key aesthetic details and the simple background to ensure the product becomes the focus of the space.

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